Il-komunità kreattiva ta’ Malta, fi stqarrija esprimiet id-diżappunt tagħha, wara li saru jafu li l-vidjo mużikali għall-kanzunetta ta’ Eliza Borg, “I Believe”, inħoloq bl-użu ta’ AI ġenerattiva.
Dan seħħ inqas minn xahar wara li Solidarjetà u MEIA esprimew tħassib dwar l-użu tal-AI ġenerattiva fuq stazzjonijiet tat-televiżjoni lokali, filwaqt li stiednu wkoll lill-PBS sabiex jiddiskuti tali użu.
Minflok ma wieġbet għal din l-istedina, il-PBS għażlet li timxi ’l quddiem b’deċiżjoni li tinjora dan it-tħassib u tpoġġi lill-artisti Maltin fil-ġenb.
Fi stqarrija, il-komunità kreattiva spjegat li d-deċiżjoni li jintuża l-AI neħħiet ukoll l-opportunità tal-artisti li joħolqu vidjo mużikali awtentiku għal din il-kanzunetta. Dan filwaqt li kompliet tgħid li f’Malta għandna numru inkredibbli ta’ persuni mimlija b’talent li huma bil-ġuħ għal tali opportunitajiet u b’hekk din id-deċiżjoni hija daqqa ta’ ħarta għalihom.
Hu tal-mistħija li koreografi, żeffiena, disinjaturi tal-kostumi, makeup artists, ċinematografi, diretturi, atturi, mużiċisti, animaturi u artisti tal-VFX ġew miċħuda l-opportunità li jkunu parti minn produzzjoni bħal din. Il-pubbliku Malti jistħoqqlu valur għall-flus tat-taxxi tiegħu, u jistenna produzzjonijiet ta’ livell għoli mix-xandir nazzjonali.
Jekk hemm xi dubju dwar il-kapaċità tagħna li nipproduċu xogħol ta’ kwalità għolja, m’hemmx għalfejn tmur ’il bogħod aktar mill-vidjo mużikali ta’ Miriana Conte, “SERVING” (b’direzzjoni ta’ Steven Levi Vella u filmati ta ‘Clive Brincat), li dan l-aħħar ġie nnominat għall-Aqwa Vidjo Mużikali fl-ESC Awards.
Filwaqt li nilqgħu l-użu tat-teknoloġija fix-xogħol artistiku u nagħrfu l-innovazzjoni tagħha fl-industrija, dan ma jistax isir għad-detriment tal-ħaddiema u l-għajxien tagħhom, kompliet tgħid il-komunità kreattiva ta’ Malta.
Anke kantanti, bħal Eliza Borg, jistgħu jispiċċaw vittmi tal-AI, kif ġara lil bosta artisti internazzjonalment.
Il-PBS, bħala x-xandar ewlieni ta’ Malta, għandu l-mezzi biex jimpjega ħaddiema kreattivi u għalhekk hu inaċċettabbli li l-PBS għażel li jinjorahom u joħloq vidjo mużikali ta’ kwalità baxxa bl-użu ta’ softwer tal-AI.
Inħeġġu lill-PBS biex tidħol fi djalogu sinċier ma’ Solidarjetà, MEIA u l-ħaddiema biex tistabbilixxi linji gwida ċari li jħarsu l-impjiegi kreattivi u jżommu l-istandards kreattivi, sabiex din l-għodda ma ssirx sostitut tax-xogħol uman.
Hekk kif Malta tkompli tinvesti fl-użu tal-AI, huwa ta’ importanza kbira li l-ħaddiema Maltin ma jiġux abbandunati. L-awtoritajiet Maltin għandhom jiltaqgħu mal-artisti, mal-ħaddiema kreattivi u mal-partijiet interessati b’urġenza biex jimpenjaw ruħhom fl-introduzzjoni ta’ regolament dwar l-AI.
L-istqarrija kienet iffirmata minn:
Solidarjetà
Malta Entertainment Industry and Arts Association
Malta Producers Association
Malta Institute of Professional Photographers
Malta Community of Illustrators
Chewing Productions
Abigail Mallia – Director
Abigail Tabone Gauci – Digita Design Studen
Adam Ryan – Actor
Adam Żurawiecki – Director
Ajay Oakley – Sound
Alan Portelli – Musician
Alex Planojevic – Freelance illustrator
Alex Weenink – Actor & Theatre-Maker
Alexander Gitmanovich – Artist
Alexandra Mallia – Artist
Alexia DeBono – Writer
Alfie Gatt – Artist
Amy Theuma – Fine Artist
Analise Mifsud – Graphic Designer
André Buhagiar – Performing Artist
Andre Penza – Actor
Andrea Gravina – Teacher of English
Andrew Gauci Borda – Bachelor in Game Art Student
Angela Vella Zarb – Musician
Angele Galea – Artist
Anna Calleja – Artist
Anna Schmid-Burgk – Artist
Annemarie Krijbolder – Multi Disciplinary Creative
Anton Abela – Visual Artist / Artisan
Antonella Axisa – Actor
Antonia Gatt – Digital Designer
Ashley Peschel – Actor /Content Creator
Audrienne Degiorgio – Illustrator
Beck Cauchi – Media Freelancer
Bernard Zammit – Actor
Brandon Terribile – Production
Brenda Vassallo – Graphic Designer
Brendon Joseph Thearle – Actor, Director, Producer and working for an NGO with the
creative arts industry.
Brian Scicluna – Crew member / Extra
Bruce Micallef Eynaud – Filmmaker
Carla Polizzi – Graphic Design
Carlos Leon Carella – Creative Media Production Student
Cassandra Spiteri – Actor
Cassian Drake – Writer & filmmaker
Cesco Bonello – Art Department
Charles Busuttil – Musician
Charlie Cauchi – Artist/Filmmaker
Charlotte Formosa – Artist
Cher Camilleri – Artist
Chiara Hyzler – Theatre
Daniel Falzon – Musician
Daniel Joseph Mallia – Filmmaker
Daniela ‘iella’ Attard – Animator and Visual Artist
Darrin Zammit Lupi – Photographer
Dawn Saliba – Writer, Director, Performer
DeShaun Jones – Record Label and Artist Manager
Diandra Anne Mamo – Acting, Writing, Directing, Theatre and Voice Over (with Film on the
side)
Dorian Fenech – Graphic Designer – Illustrator
Edward Degabriele – Photographer
Edward Mercieca – Actor
Elio Mazzara – Fine Arts
Elisa Scerri – Musical Artist
Elisabeth Apap – Artist
Elise Ellul – Dance and Film
Elizabeth Mallia – Illustrator
Ema Pantovic – Actor
Emanuel Vincent Farrugia – Actor
Emily Salnitro – Artist
Emma Brownrigg Fenech – Film Crew Member (PA/AD)
Emma Cunningham – Artist
Etienne Farrell – Artist
Fleur Franklin – Illustrator and Designer
Francesca Falzon – Artist, Graphic Designer
Francis Ghersci – Head of Creative – Film/Video Game Sector
Franco Rizzo – Filmmaker/ Freelance Videographer
Franica Pulis – Performing Artist
Frank Farrugia – Photographer
Gabriel Borg – Artist/screenwriter
Gabriel Chetcuti / KLONN – Independent Artist
Gabriel Zammit – Curator, producer
George Micallef Eynaud – Artist
Georgiana Pace – Fashion Student
Gianluca Laneve – Musician
Gianni Selvaggi – Artist
Gordon Watson – Production
Helga Tonna – Marketing Exec & Graphic Designer
Holger Camilleri – Events Logistics
Ian Moore – Freelance Director / Playwright
Inese Refalo – Artist and Interior Designer
Inez Kristina Baldacchino – Animation Producer / Production Manager / Comic Artist
Isabella Calderon – Photographer
Jack De Maria Casabene – Sound Engineer, Actor, Singer/Songwriter
Jacque Marliin – Audio Engineer/Musician
Jade England – Dancer
Jade Vella – Design Student
Jake Spiteri – 3D Artist
Jameson Cucciardi – Creative Director
Janie Ogeah – Filmmaker
Jean Louis Fenech – Director/ Videographer
Jeanette Smith – Actress and Producer
Jeni Caruana – Visual Artist
Jeremy Vella – Assistant Director Department or Creative Production
Jessica Zammit – Graphic Design
Johann Agius – Marketing Professional and Artist
John Vassallo – Actor
Josef Florian Micallef – Arts Lecturer
Joseph Caruana – Designer
Joseph Micallef – Actor
Josue Formosa – Theatre Practioner, Director and Writer
Julia Daniel – Art Student
Julia Miller – Musician
Julian Carter – Musician
Karl Hili – Freelance Videographer
Karl Vella Bamber – Graphic Designer, Illustrator, Visual Artist
Kathleen Flask – Artist, Illustrator and Animator (Student)
Kay D.F. – Digital Artist
Kaylie Magri – Freelancer in theatre / film
Kelly Peplow – Freelance Creative
Kenneth Scicluna – Lecturer, Filmmaker
Kieran Farrugia – Student
Kim Bajada – Makeup Artist
Koi Cutajar – Creative
Kurt Schembri Farrugia – Actor
Kyle Scicluna – Theatre/Performing Arts
Kyle Xuereb – Animator and Illustrator
Lana Berty Siteri – Animation
Lara Calleja – Author
Larissa Bonaci – Producer / Actress
Laura Galea – Videographer
Leah Grech – Actor
Lee Gatt – Content Creator
Louisann Borg – Art Graduate
Luca Mulè Stagno – Writer, Videographer
Luca Spiteri Monsigneur – Game Design and Sound Design
Luciano Calitri – Architecture, photography, graphic design
Luke Ellul – Architecture Student, Musician, Graphic Designer, Events Organizer
Maia De Gabriele – Filmmaker
Margherita Borg Buhagiar – Dance Subcommittee within MEIA
Maria Eileen Fsadni – Curator, Gallery Manager, Writer, Cultural Advisor
Maria Grech – Artist
Maria Laura Vella Clark – Actor & presenter
Maria Rosa Thornhill – Production Designer
Maria Somers – Performimg Artist
Mariah Sapiano – Dancer
Marie Haridy – Media Student
Mario Abela – Senior Lecturer in Interactive Media & Visual Artist
Mark Abela – Musician
Mark Anthony Bellizzi – Crew (PA) & Cast
Mark Scerri – Game Design
Mark Scicluna – Illustration
Martha A. Sacco – Digital & Traditional Artist
Martin Bonniċi – Director
Martina Camilleri – Electronic Music Artist and Socials Arts Practitioner
Mary Mallia – Writing
Matt Saunders – Director/Audio Creative Artist
Matteo Depares – Music Producer
Matthew Cardona – Artist
Matthew Debono – Camera Department
Matthew Maggi – Directing
Matthew Schembri – Artist and Author
Max-Imre Mikovic – Broadcast engineer
Maxime Durand – Filmmaker / Crowd Marshal, Assistant Director, Prop Master
Maya Pollacco – Creative
Michelle Gialanze – Artist
Michelle Gruppetta – 3D Animation
Mikahel Farrugia Mizzi – Art Teacher
Mike Parish – Actor
Mike Parish – Actor
Mike West – Actor
Miles Borg – Artist
Millie Anne Shoobert – Art student
Myles Azzopardi – Creative Director
Nanette Brimmer – Actor/Director/Producer
Neil Zammit – Head of Animtion
Nicholai Sammut – Arts Student
Nick Ebejer – Costume
Nicola Abela Garrett – Actor
Nicole Debono – Visual Artist
Nicole Micallef – Graphic Design
Nikolas Camilleri – Actor/Singer
Nina Musumeci – Photographer / Videographer
Peter John Cutajar – Film-maker / Sound Designer
Petya Zasheva – Artist
Phyllis Camilleri – Amateur Creative
Pierre Zammit – Fine Arts BA Student
Rachel Ciappara Guerreiro – Props and Costumes
Rebecca Cremona – Filmmaker
Rebecca Galea – Creative worker
Rebecca Zammit – Multidisciplinary Artist
Rita Saliba – Author
Robert Attard – Visual Artist
Robert Azzopardi – Sound Department
Ryan Gatt – Film Production
Samwel Mallia – Graphic Design/Illustration/Animation/Music
Sandra Grima – Artist
Sarah Micallef – Artist
Sarah Portelli – Costume
Serhat Gur – Sculptor
Sharon Micallef – Actress
Shawn James – Events Organiser
Silvio Micallef – 2D Digital Artist
Simon Cutajar – Video Game Programmer
Simone Ellul – Theatre Practitioner
Simone Spiteri – Actor
Stefanie Weenink – Artist
Steffi Venturi – Illustrator
Stephanie Sant – Filmmaker and Singer-Songwriter
Stephen Dullaghan – Director
Susanne Persson – Artist
Tezara Saliba – Actress/Singer/Content Creator
Timea Pisani – Journalism Student
Travis Camilleri – Camera Operator
Tristan Spiteri – Art Student
Tyrone Grima – Theatre
Ulrika Hirth – Artist
Vee Logan – Illustrator
Victor De Bono – Actor
Victoria Gatt – Graphic Designer / Illustrator
Vincianne Scerri – Artist
